On the side of a Waste Management garbage truck. (Taken at 65 mph on Highway 1. Sorry to the white minivan behind me.)
I can vouch that the whole rest of the truck is the same color green as visible on the margins of the sign. Among the many ways of describing such a paint job, one might use the term “greenwashed” without being in error. I’m just saying.
Apparently, as I learned online, some Waste Management landfills do set aside area for wildlife habitat, which they get certified by the Wildlife Habitat Council. Birdhouses get posted; poplar trees get planted; biodiversity is reported to increase. No word as to whether the set-aside land gets slated for the landfill to expand into.
The Wildlife Habitat Council was founded in 1988 as a joint effort between business and environmental groups. They claim World Wildlife Fund and National Wildlife Federation as partners. Also on the list: Anheuser Busch, DuPont, Ford Motor Company, ExxonMobil, G.E. and the United States Steel Corporation. Their newly appointed chairman is Monsanto’s VP of Environmental Safety, Health and Human Rights. Make of that what you will.
Here at Scribble Central, we firmly believe that businesses can do good for the environment – and in fact, that conservation won’t be widely adopted until economics require it. Where poplar-shaded, bluebird-speckled landfills fit into that scenario, we’re completely at a loss.